| Round The round brilliant cut diamond is by far the most popular choice worldwide. In 1919 Russian mathematician Tolkowsky calculated the theoretical proportions for this specific cut in such a way that 100% reflection (sparkle) is obtained. All round brilliant diamonds are polished according to these proportions. This classic shape is perfect for a diamond engagement ring or any other piece of jewellery. The round brilliant has been fashionable in the past, is fashionable today and will always be fashionable in the future. It remains a popular first choice. |
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| Princess The princess cut is fast becoming one of the most popular fancy shaped diamonds today. The face-up shape of the princess cut is square and its side profile is an inverted pyramid. Its unique shape and pointed corners put it in a different class than other shapes. Its unique, defining look is distinguishable from other shapes. |
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| Emerald With its large pavilion in the lower half the emerald cut shaped diamond has a unique style. Due to the large table it highlights the clarity of the diamond. Its rectangular shape sets it apart from other shapes in such a way that it is easily identifiable with the naked eye. |
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| Oval At first sight an oval cut diamond looks quite similar to a round brilliant. However, when looking at it more closely, one can see that it has longer sides and two sharper corners. When considering a ring this shape is excellent for a person who has long, slender fingers. |
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| Marquise The marquise cut is a traditional shaped diamond which can be described as the “skinny” brother of the oval. This shape enhances the diamond’s brilliance if it is surrounded by other shaped smaller diamonds. Carat for carat this unique shape has one of the largest crowns (upper half) making it a good choice to maximize the perceived size. |
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| Pear The pear, also known as the tear drop, is a traditionally shaped diamond which becomes wider as opposed to longer when the carat increases. This shape is more popular in pendants and earrings. |
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| Cushion The cushion cut diamond is a square cut with rounded corners, much like a pillow (hence the name). This classic cut has been around for almost 200 years. It was the most popular shape in its first century of existence (much like the round brilliant today). |
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